Product reviews work very well. But if you are going to be successful at it, you will need to understand that reviews are not just another form of advertising. I'm sure you've seen them time and time again, product reviews that look as if the product owner wrote them himself. Nothing more than a sale page in cheap disguise. Now, there is a way for you to give honest opinions and boost your affiliate sales all while building a strong following. Here are some tips...
When visitors trust you, only then will your reviews start "pulling in" some sales for you.. One needs to be careful not to start promoting anything and everything at the risk of seeing their credibility shattered. When recommendations are nothing more than exaggerated and obvious sales pitch, your visitors will turn around and leave your site in a heartbeat and will most certainly never return.
When writing reviews, you also need to include everything you didn't like about the product or service in question. Rather than working against you, this will make you look like somebody who cares about your visitor and will make them feel like you are not trying to sell them. It will make your reviews more realistic, thus increasing your credibility.
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